Home Staging Business Opportunity Frequently Asked Questions

Below are some of the questions you may be asking yourself when deciding if The Staging Group’s Home Staging Business Opportunity is right for you. We are here to help you throughout the process and would be happy to provide move information on these or any other questions you may have.

What is licensing?

Licensing is an agreement through which you would be granted permission to use The Staging Groups’ trademarks, copyrights, designs, and trade secrets. You would be granted the opportunity to sign on for a turn-key home staging business and start your dream of being self employed with a proven successful business model.

What is the difference between franchising and licensing?

With franchising, the franchisee has the right to use a trade name, products, and services, as well as an entire system for operating the business. The franchisee generally receives a defined working territory, development support, a specific operating manual, training, brand standards, quality control, a marketing strategy and business advisory support from the franchisor.

With licensing, the licensor also has the right to use a trade name, products and services, as well as an entire system for operating the business (same as franchising), however, there fewer restrictions on how the business is run. The licensor can make their own decisions regarding the working territory, how the business operates, marketing strategy, etc. Lastly, the initial investment for a license is much less than that of a franchise.

Why license instead of starting my own business?

Starting your own business is expensive, complex, and difficult. Trying to navigate government requirements, business development and changing market conditions is difficult for the most experienced entrepreneur.

By joining The Staging Group, you are joining a team that has already navigated their way through these difficult situations and developed a model for success.

Why license with The Staging Group?

Licensing with The Staging Group offers numerous benefits:

  • Turn-key business that is ready to start making money from day one!
  • Training by a certified and experienced Stager
  • On-going support to help navigate situations along the way
  • Access to a large inventory of furniture and accessories
  • Support from our sister company and other vendors to help prepare listings for staging (ex. painting, repairs, updates, cleaning, etc.)
  • Support from other stagers when you want to take a holiday, need a sick day or just get too busy!

What training is provided?

The Staging Group provides a comprehensive training program for the entire staging process from how to conduct consultations to staging day and everything in between. There is 3 day in-class training portion that covers the theory and strategy behind staging as well as sharing information on how to run a successful staging company.

After the 3 day in-class training is complete, we move on to the practical portion. We offer training and support as you experience managing consultations, staging planning, and implementation.

What ongoing support is offered?

One of the benefits of licensing with The Staging Group is that you are provided a turn-key business, but you have the freedom to make your decisions regarding how to run your business.

However, as a member of The Staging Group, you will have access to support for questions as they arise regarding any number of concerns such as unique staging challenges that a home may provide or accounting, human resources, or sales questions.

What are the requirements to start and run a The Staging Group licensing business?

You need to WANT to become a stager. That’s it!

  • No need to set up an office as you can work out of your home
  • No need to hire staff as you will have all access to all the support you need when you join The Staging Group
  • No need to worry about storage or warehousing needs as we have a centralized warehouse for all our inventory

What do you look for in a Licensee?

Ideally Licensees are/have:

  • A passion for on-trend designs and making a vision come to life
  • A love for working with people and a passion for delivering outstanding service
  • Self-motivated, focused, and organised
  • Have a strong desire to succeed
  • A dynamic, self-starters with great ambition to operate their own staging business
  • Able to work independently without direct supervision
  • Are well-networked or able to quickly establish relationships

Our success is about the quality of the partnerships we form with our licensees and helping them become successful. Because of this, it is critical from the start that we make sure that we are a great match for your goals, as well as making sure that you are a great match for ours.

The Staging Group license model and system is one of partnership with our license owners; working together to achieve success.

What is the process to become a Licensee?

If your interest is piqued, send us an email, or use our online contact form and a member of our team will reach out to you. The process is simple:

  • Complete our simple Contact Us form below
  • Phone call – We will set up a time to have an over-the-phone conversation to discuss the licensing opportunity
  • In person meeting – If you want to learn more, we will set up a face-to-face meeting to go in depth about the opportunity and discuss compatibility. We need to make sure that this is a great for all of us to ensure success!
  • Application / Approval – Complete the confidential application process to become approved
  • Start Staging!! – You will receive all the training and support you need to get your business up and running and making a profit!

Contact Us today to get started with your very own Home Staging Business!


Visit our Home Staging Business Opportunity page to learn more about the opportunity, our Home Staging? page to see why you should become a Home Stager, Our Blog to learn more about home staging and how to prepare homes for sale, or Contact Us to get in touch with The Staging Group.

Business Opportunity

Home Staging Business Opportunity

Become a Home Stager? Learn more about the Home Staging industry and why Home Staging might be right for you.

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Home Staging?

Why become a Home Stager?

Why become a Home Stager? Learn more about the Home Staging industry and why Home Staging might be right for you.

Learn More

Our Blog

Contact The Staging Group

Visit our Home Staging Blog to learn more about Home Staging, why it is important and how it can help sell your home.

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Contact Us

Contact The Staging Group

Have a question? Looking for more information, details or pricing of our services? Please contact us today.

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