Most people have heard of home staging and have a general idea what it is. But I often find that not everyone necessarily has the full picture of everything that staging encompasses.

Home Staging is not just de-cluttering, de-personalizing and re-decorating, it is much more than that. It is your #1 marketing tool when selling your home and the overall goal is to sell help you sell your home faster and for as much money as possible.

As a professional Home Stager, I address many elements such as; paint colour, room function, furniture layout, organizing, accessorizing and of course, curb appeal. I also address the condition of the property, such as broken doors and door handles, unfinished trim, damaged counter tops, mismatched lights, etc.

The Staging Group will work with your Real Estate Agent to determine the demographic of the target market. So in other words, “who is most likely to buy your property?” This will help us determine how to best stage your home and what features will be the most important to highlight.

During our walk through of the home we evaluate it “from the buyers’ eyes”. Doing this allows us remain objective and to be able to determine how to most effectively stage the property and analyze where to invest in the property. We are focused on elements that will gain you the best return on your investment.

Every property is unique and as such we develop a plan specific to you, your timeline, budget and goals in order to get your property ready to sell.

Staging or showcasing transforms a home into a “model suite” using several different techniques. These techniques include space optimization, lighting, accessories and art to highlight focal points, optimize the traffic flow and help buyers become emotionally connected. Staging ensures that your property is ready for the all-important photos!

I hope this brief explanation gives you more insight as to what home staging is and how it is very quickly becoming an absolutely necessary step in selling you home.

For any questions or inquiries, please contact us anytime, we are more than happy to help you sell your home!


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Home staging is an effective marketing tool designed to help you sell your home faster and for more money.

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The Staging Group Portfolio

Please view our Portfolio which has a few samples of before and after photos of properties staged by our team.



The Staging Group Portfolio

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